How Much Sales Is Involved With Business Development?

If you ask a group of people what they think business development is, you would most likely get a few different answers. There is even a chance that your own view of business development and sales may be used interchangeably.

Business development involves more of a strategic approach such as strategy, marketing, customer management, and partnerships; these activities encompass about 75%-80% of the approach, and sales about 20%-25%.

When I get asked the question, does business development have something to do with sales? Yes, it does. Is it related to business growth? Most definitely it does. Does it have anything to do with business strategy? There is a good chance it does.

Business development is a culmination of these different activities but most importantly, it’s all about shifting to the point of view of the client. This will provide you with that new perspective and will have you balance your efforts across these key activities that you and your client will both need and address. Whenever you conduct your business development efforts make sure to take the perspective from the client’s point of view and try to develop a deeper understanding of what their problem is. Realize that the client only cares about one thing and that’s their own group or company’s survival and the problem that they are facing. The client is only interested in you if they identify a need/problem or pain point that you can solve and provide a solution for it. It’s the kind of value that you can provide them that will enable them to consider your firm for the project.

If your firm’s approach is strictly from a sales perspective, generally, the economy of scale is to grow as large as you can. The strategy is to sell your product or service with a clear price and value directly to an identifiable individual client.

From a Business development perspective, the economy of scale is much smaller because the approach to your service is more strategic with the intent to create a partnership. It entails cultivating a relationship with the client and provide a service that could be more cyclical by working through existing partner infrastructures.

In my 14+ years of professional experience in management consulting, business development has been stretched to encompass a wider variety of activities with the intent to stay smaller in size. In its most traditional definition it is all about developing partnerships, which often includes some sales. Whereas, strictly sales are more transaction oriented where scalability is the differentiator.

Home Business Opportunities – Four Home Based Business Opportunities To Choose From

Home business opportunities are virtually everywhere you look online. And the promoters of each home based business opportunity often claim that the opportunity they promote is the best business opportunity to join. This often makes it difficult for newbies to make the right choice, the choice that best suit their situation. This article takes a look at the four broad categories of home business opportunities so you can identify the option that suit your circumstances and therefore make informed choice.

The four broad categories of home based business opportunities are:

1. Opportunities that involve building an information rich web site from scratch and thereafter monetizing the resulting traffic

2. Opportunities that involve joining affiliate programs that offer unique affiliate links for promoting the affiliate product or service

3. Opportunities that involve joining a network marketing home based business opportunity that offer free distributor web site to members and

4. Opportunities that involve getting paid a fixed amount for completing a set of tasks online

Let’s take a closer look at each option above.

The first online business opportunity involves building your dream online business from scratch.

The right process requires you to do the following:

  • identify your passion
  • brainstorm topics that fall within your passion or interest using appropriate brainstorming software
  • identify a profitable niche that matches your passion or interest
  • Assemble low competition keywords that define your niche
  • Draw up a site blueprint
  • Design your web site
  • Write content for your web site using the low competition keywords brainstormed earlier
  • Promote your web site massively online
  • Add income generating streams to your web site
  • Cash your money month after month

If you conclude that the above process is tedious and time consuming, you’re probably right.

But why?

It’s because it’s business… it’s online business. And online business takes time, effort, and creativity just like offline does.

The second home business opportunity mentioned above is affiliate program marketing. With this type of online business, you join the affiliate program of your choice and promote the affiliate links you’re given using a blend of online marketing techniques. Some online marketing techniques will produce more results than others. So, you need to track your sales promotion efforts or campaigns to determine what works and what doesn’t for the specific affiliate program you promote. Then drop campaigns that don’t work and do more of what works.

The third category of home based business opportunities are MLM home business opportunities that offer members free distributor web sites to promote the MLM business opportunity. As with the affiliate program model, members of this type of MLM business opportunity promote their member web site url and register new team members using the tools on the member site they were given.

The fourth online business opportunity involves completing a set of tasks in expectation of being paid a pre-determined amount.

This kind of opportunities include:

  • paid to write
  • paid to attend to customers (online customer service jobs)

… and other such online job opportunities.

WARNING: Verify that the internet job opportunity you’re interested in is legitimate before you join!

Each of the home business opportunities described above have their pros and cons.

Option 1 above requires you to do a lot of work without immediate reward. With this type of online business, you’re basically writing an online book or journal. And you don’t get paid for writing a book until it’s finished and it starts selling, right?

In simple words, this option is a long-term business where you build traffic or your own customer base through content writing and marketing. This is a tedious but rewarding way to build a long-term business. With this type of home based business you own your traffic or customer base. And when you own your traffic, you own your business.

Option 2 is affiliate program marketing. This system involves selling a product or service by finding a market for it. Depending on where you advertise or promote the affiliate programs, you can begin to make money right away.

Here’s one thing to remember though.

Not everyone makes money from promoting affiliate program products despite spending a lot of money in advertising.

Why?

It’s because affiliate program marketing success requires a set of skills. To succeed, you need to learn the skill-set that guarantees success. Option 3 is much like option 2. You get paid for promoting a network marketing opportunity.

However, unlike most affiliate program opportunities that are free to join, virtually every network marketing home based business opportunity require members to join with a registration fee. Besides the registration fee, members must buy at least one pack of the MLM product they promote every month to stay active and qualify to earn commissions (at least in most programs). This means there is a maintenance cost for most MLM business opportunities.

Option 4 is the most direct form of online business. You get paid to complete a set of assignments. The problem with this is that it’s like having a day job… when you stop working, you stop earning. Whereas with the other kinds of home business opportunities discussed above, you can build your business to a point where what you earn far outweigh the efforts you put in. And you can put your business on auto pilot.

What home business option is right for you right now?

It depends on your current circumstances. In my candid opinion, the overall best option is one that allows you to build a long-term business and put your business on auto pilot down the road.

I’m talking passive income!

Bottom line.

It’s your life. Choose how you want to live it.

Choose the opportunity that works for you.

Pro’s and Con’s of Business Opportunities

The concept of a business opportunity might not be completely understood, simply because it can apply to so many different situations. For the purpose of our discussion here, we will not be talking about franchise opportunities. Otherwise, almost anything goes–from distributorships to vending machine routes, from network marketing to dealerships. Business opportunities can be online or be located in the real world. In general, a business opportunity is the sale or lease of a product, service or equipment that enables you to start a business.

Business opportunities usually involve a product and they may have a location, although the online world is quickly changing that. The assumption with a business opportunity is that there is a market for the product or service and there is the potential for profit. Initial fees for taking advantage of a business opportunity vary and there may be a buy-back or guarantee provision. Business opportunities usually come with some sort of marketing program as well.

A “business opportunity” doesn’t normally refer to the one-off sale of an independent business. Business opportunities normally consist of a system or set of procedures that can be sold to more than one buyer in more than one location. With the sale of an independent business, they are usually no continuing obligations between the seller and the buyer. The buyer can do anything they want with the business they’ve bought, and there’s no requirement for a continuing relationship with the seller.

There are many advantages and benefits connected with business opportunities. They normally have a lower initial fee and lower startup costs than a franchise. Business opportunities are normally based on a proven system or product, so you can profit from the experience of others. There may be a training program connected with the business opportunity and longer-term business counseling may be available as well. You benefit from the buying power of a larger company and you can often take advantage of cooperative promotional activities and advertising.

But the world of business opportunities is not always perfect. The company offering the opportunity may not always have your best interests in mind. There may be a lack of support at some times. Exclusivity clauses (meaning you can sell their product and no others) may hinder your ability to compete in the marketplace. It’s not unheard of for parent companies to go broke or declare bankruptcy. The bottom line? Anytime you consider taking advantage of a new business opportunity, it’s your responsibility (not someone else’s) to diligently evaluate both the company and yourself.

First of all, are you truly ready to take on a business opportunity? In addition to having the financial freedom to take a chance, do you really have the passion and excitement to put into a new business opportunity? And what about time? Do you have enough time freely available to devote to the success of this business opportunity?

Successfully starting up a new business requires complete knowledge of your product or service. If the company is not willing to immediately and cheerfully provide that knowledge, then you should quickly back away from this particular opportunity. Do some market research of your own. Don’t take the company’s word for it that a rabid demand exists for their particular product.

Investigate the company’s record of past success and try to interview someone who’s currently involved with the business opportunity. Has the company lived up to its promises and fulfilled its obligations?

What sort of income claims are connected with this business opportunity? You should look for assurances of reasonable income, but at the same time there should be no limit on future income. Promises of fast and easy riches should be a warning for you to stay away. How many years has the company offering the opportunity been in business? What sort of reputation do they have? Are their ethics and standards compatible with yours?

There’s no shortage of business opportunities available. It’s a fairly simple matter to find something that appeals to your interests and fits within your startup budget. But don’t allow yourself to be rushed into any arrangement. True business opportunities based on proven models will have no trouble waiting for your careful consideration.